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Topic(s): Writing Styles (13)
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Author(s): Nielsen, Jakob (116)


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Pearls of clarity to explain page titles and other microcontent.

How to explain the larger content in about 50 characters:
  • Make it an abstract
  • Plain language, no teasing
  • Make first word significant

Provides several exampels and points out the main difference between paper and online headlines: online often taken out of context.

September 6, 1998, Alertbox.

Added/Updated: September 9, 1998

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Link verified by a robot: December 30, 2002 (or later).
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