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Topic(s): Writing Styles (13)
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Pearls of clarity to explain page titles and other microcontent.
How to explain the larger content in about 50 characters:- Make it an abstract
- Plain language, no teasing
- Make first word significant
Provides several exampels and points out the main difference between paper and online headlines: online often taken out of context.
September 6, 1998, Alertbox.
Added/Updated: September 9, 1998
