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Topic(s): Writing Styles (13)
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Alertbox (101)
Author(s):
Nielsen, Jakob (116)
More about this link
Make text easy to scan.
Since users do not read Web pages, make the text scannable by using keywords, meaningful sub-headings, bulleted lists, one idea per paragraph, the inverted pyramid style, half the word count.Includes summary of an experiment on 4 differently-written versions of a site.
October 1, 1997 Alertbox.
Added/Updated: October 1, 1997
