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It embraces the characteristics of the Internet medium.
Yahoo has great usability and huge traffic because of its minimalist design and many structured links.But Yahoo may not scale to keep up with the growth of the net. In particular, Yahoo needs much better search and a quality rating scheme.
Many companies want to build a 'mini-Yahoo' for their intranets: they should learn from the strengths of the real Yahoo and avoid its mistakes.
November 1, 1998, Alertbox by Jakob Nielsen.
Added/Updated: February 5, 1999
