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Find more like: Focus-Pocus (http://www.contextmag.com/setF ... rchives/200104/TheGreatLie.asp)

 

  
  

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Observe real customers in real settings, forget focus groups.

Added/Updated: April 25, 2001

http://www.contextmag.com/setF ... rchives/200104/TheGreatLie.asp

  
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Link verified by a robot: December 30, 2002 (or later).
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