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Keeker, Kevin (1 link)

Items by Keeker, Kevin.

  
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Improving Web Site Usability and Appeal
http://msdn.microsoft.com/libr ... plan/html/improvingsiteusa.asp
Research findings on increasing the usability and appeal of Web sites.

Kevin Keeker's compilation from more than a year's worth of usability and marketing research on MSN. Compiled by MSN Usability Research.

"...most of the tips will not surprise experienced designers or producers..."

Major sections:

  • Content Quality
  • Ease of Use
  • Promoting Content
  • Made-for-the-Medium Content
  • Emotional Response

Topics: Comprehensive Guidelines (7), Research (35)
Destination: MSDN (4)
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July 24, 1997

   
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