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Title: Improving Web Site Usability and Appeal


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Topic(s): Comprehensive Guidelines (7), Research (35)
Destination: MSDN (4)
Author(s): Keeker, Kevin (1)


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More about this link

Research findings on increasing the usability and appeal of Web sites.

Kevin Keeker's compilation from more than a year's worth of usability and marketing research on MSN. Compiled by MSN Usability Research.

"...most of the tips will not surprise experienced designers or producers..."

Major sections:

  • Content Quality
  • Ease of Use
  • Promoting Content
  • Made-for-the-Medium Content
  • Emotional Response

Added/Updated: July 24, 1997 ... plan/html/improvingsiteusa.asp

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Link verified by a robot: December 30, 2002 (or later).
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