Spool, Jared (1 link)
Items by Spool, Jared.
An Open Letter To ClickZ
http://www.clickz.com/mkt/onl_mkt_comm/article.php/817361
Jared Spool replies to article about use of pictures.
Do happy pictures make happy customers? No, giving people the information they want makes them happy. In fact, people often skip over images entirely (including banner ads) when scanning for information.
"Web marketers are much better served by understanding why users are coming to the site and creating a strong emotional bond by providing excellent, detailed content."
Topic:
Graphics (1)
Destination: ClickZ (31)
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October 5, 1999
