ClickZ (31 links)
Stories from the Internet marketing and advertising industry.
Broken Links and Poor Information Architecture Design
http://www.clickz.com/design/site_design/article.php/875591
Time for IAs to be "written in stone" and not on beer mats.
I guess that makes me qualified to do IA work: "This information architecture was written (by) InStone".
Topic:
Linking (10)
Author:
McGovern, Gerry (3)
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August 30, 2001
This Week's Agenda: The Usability Industry
http://www.clickz.com/ebiz/ebiz_report/article.php/844041
Building a usability industry by embedding it in the web design process.
Topic:
Strategic (22)
Author:
Blankenhorn, Dana (1)
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July 23, 2001
'What' Must Come Before 'How'
http://www.clickz.com/article.php/843621
Wireframes.
Author:
Eisenberg, Bryan (4)
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July 9, 2001
It's the Customer Stupid
http://www.clickz.com/article.php/843281
Test for customer-focused language with the We We Calculator.
Author:
Eisenberg, Bryan (4)
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June 25, 2001
A Quiet Revolution in Design
http://www.clickz.com/tech/lead_edge/article.php/842921
Web design is more like product design than print design.
Topic:
Strategic (22)
Author:
Carton, Sean (6)
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June 13, 2001
Correlating Web-User Data
http://www.clickz.com/mkt/precis_mkt/article.php/841181
Combining data from observation and from individuals.
Topic:
Log Analysis (4)
Author:
Allen, Cliff (1)
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May 1, 2001
KISS Your Visitors if You Want Them Back
http://www.clickz.com/article.php/841041
Fast and obvious are two ways to keep it simple.
Topic:
Design Tips (41)
Author:
Eisenberg, Bryan (4)
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April 30, 2001
A Land Beyond Usability
http://www.clickz.com/article.php/840431
Author:
Eisenberg, Bryan (4)
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April 16, 2001
Just Say No to Dead Fragments
http://www.clickz.com/design/write_onl/article.php/838871
Short, concise text vs. building sales and loyalty.
But it does not have to be one or the other, you can have both. Another example where someone thinks usability is about sucking the life out of something.
Topic:
Writing Styles (13)
Author:
Usborne, Nick (1)
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March 20, 2001
It May Flash, but It Doesn't Streak
http://www.clickz.com/tech/lead_edge/article.php/838701
Consumers do not care about the entertainment.
Topic:
Multimedia (12)
Author:
Carton, Sean (6)
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March 14, 2001
Writing Consistently Across Media: Ten Proofreading Tips
http://www.clickz.com/design/onl_edit/article.php/838051
Topic:
Writing Styles (13)
Author:
Henning, Kathy (6)
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March 6, 2001
The Right Time for Research: The Beginning
http://www.clickz.com/mkt/emkt_strat/article.php/836341
Web site development is becoming more research driven.
Topic:
Strategic (22)
Author:
Graham, Jeffrey (3)
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February 15, 2001
Writing for Readers Who Scan
http://www.clickz.com/design/onl_edit/article.php/836621
Moby Dick turned into bullet points.
Topic:
Writing Styles (13)
Author:
Henning, Kathy (6)
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February 6, 2001
Fruit Flies Like a Banana: Writing Unambiguously
http://www.clickz.com/design/onl_edit/article.php/835891
Five ways ambiguity creeps into writing.
- Not Providing Enough Context
- Showing Off
- Not Paying Attention to Syntax and Semantics
- Not Paying Attention to Punctuation
- Overlooking Error Messages
Topic:
Writing Styles (13)
Author:
Henning, Kathy (6)
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January 23, 2001
The Fundamentals of Quality Search
http://www.clickz.com/design/site_design/article.php/835571
Importance of metadata and some tips for good search design.
Topic:
Searching (15)
Author:
McGovern, Gerry (3)
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January 18, 2001
Clarity by Design
http://www.clickz.com/design/onl_edit/article.php/834961
Avoid Humpty Dumpty writing: test with users.
Topic:
Writing Styles (13)
Author:
Henning, Kathy (6)
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January 9, 2001
The Seven Qualities of Highly Successful Web Writing
http://www.clickz.com/design/onl_edit/article.php/833861
Clarity, relevance, brevity, scanability, consistency, error-free, integrated with site design.
Topic:
Writing Styles (13)
Author:
Henning, Kathy (6)
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December 12, 2000
Writing Well Online: Talent Isn't Enough
http://www.clickz.com/design/onl_edit/article.php/833481
It is harder to write online.
- The competition for good writing is heating up
- Users are in a hurry and focused on their task
- Online writing tends to be collaborative
- Users can come from anywhere, so content has to stand on its own
- Users are more diverse, can come from anywhere inthe world
- Requires understanding of site architecture and navigation
Topic:
Writing Styles (13)
Author:
Henning, Kathy (6)
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December 5, 2000
One-Day Usability Testing
http://www.clickz.com/ebiz/prod_manage/article.php/830171
Finding participants and running tests in less than a day.
Topic:
User Testing (17)
Author:
Hurst, Aaron (1)
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October 5, 2000
Usability Testing Basics
http://www.clickz.com/mkt/emkt_strat/article.php/826491
Introduction for marketing folks.
Explorative, assessment, evaluation testing are described.
Topic:
User Testing (17)
Author:
Graham, Jeffrey (3)
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July 17, 2000
Choosing the Right Design Partner
http://www.clickz.com/design/site_design/article.php/825571
Just because you have a strategic partner does not mean you can ignore the user interface.
Author:
Busse, Joy (2)
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June 21, 2000
What Do People Want Online?
http://www.clickz.com/tech/lead_edge/article.php/824471
Find information and communicate with others.
Entertainment and surfing were not what the average Internet user was online for, according to two studies discussed here. This is apparently news to him and other e-marketers.
Topic:
User and Task Analysis (7)
Author:
Carton, Sean (6)
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May 25, 2000
E-tailers: Only One Chance to Survive
http://www.clickz.com/brand/brand_mkt/article.php/823101
One bad (user) experience is deadly.
Topic:
Ecommerce (25)
Author:
Lindstrom, Martin (1)
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April 13, 2000
Make Your Site a Better Information Delivery Tool
http://www.clickz.com/design/site_design/article.php/822901
Topic:
Design Tips (41)
Author:
Kuegler, Tom (1)
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April 7, 2000
Internet Branding and the User Experience
http://www.clickz.com/brand/branding/article.php/822571
Author:
Manning, Robert (1)
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March 31, 2000
Brand is Back
http://www.clickz.com/tech/lead_edge/article.php/821891
Price may get them there, usability factors bring them back.
"It's the ease of use and navigation that are differentiators" because they communicate the brand values that make the difference.
It is that whole user experience thing again: online, that is your brand.
Topic:
Ecommerce (25)
Author:
Carton, Sean (6)
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March 9, 2000
In Praise Of Plain Web Sites
http://www.clickz.com/design/site_design/article.php/817401
Forget facelifts, make it functional.
Topic:
Design Tips (41)
Author:
Fischler, Michael (1)
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October 12, 1999
An Open Letter To ClickZ
http://www.clickz.com/mkt/onl_mkt_comm/article.php/817361
Jared Spool replies to article about use of pictures.
Do happy pictures make happy customers? No, giving people the information they want makes them happy. In fact, people often skip over images entirely (including banner ads) when scanning for information.
"Web marketers are much better served by understanding why users are coming to the site and creating a strong emotional bond by providing excellent, detailed content."
Topic:
Graphics (1)
Author:
Spool, Jared (1)
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October 5, 1999
The Pulse Of Customer Feedback
http://www.clickz.com/tech/lead_edge/article.php/812021
Using surveys to do research before a re-design.
Topic:
User and Task Analysis (7)
Author:
Carton, Sean (6)
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September 22, 1999
Build A Site, Not A Labyrinth
http://www.clickz.com/mkt/emkt_strat/article.php/814611
You'll be surprised what you can learn from users.
Author:
Graham, Jeffrey (3)
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September 13, 1999
Redesigning Your Web Site
http://www.clickz.com/design/site_design/article.php/814201
Author:
Carton, Sean (6)
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June 12, 1999
