Usborne, Nick (1 link)
Items by Usborne, Nick.
Just Say No to Dead Fragments
http://www.clickz.com/design/write_onl/article.php/838871
Short, concise text vs. building sales and loyalty.
But it does not have to be one or the other, you can have both. Another example where someone thinks usability is about sucking the life out of something.
Topic:
Writing Styles (13)
Destination: ClickZ (31)
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March 20, 2001
