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Title: Loyalty on the Web


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Topic(s): Issues (18)
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How to get repeat visitors and gain customer loyalty.

With the wide range of choices, and the ease of sampling them, Internet users are very fickle. Still, you can build loyalty with customers by providing fresh content and using a mailing list to let people know about it, make the pages easy to bookmark, avoid cumbersome user profiles, and reward loyalty.

August 1 Alertbox.

Added/Updated: August 28, 1997

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Link verified by a robot: December 30, 2002 (or later).
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