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Anticipate user needs: tell them what you do not have.
Make the experience of your site as good as possible, even if that means having people hit the back button on your home page because they see your site does not have what they want.Even better however, is to have a placeholder for what they are looking for, and explaining why that feature is missing.
January 23, 2000, Alertbox by Jakob Nielsen.
Added/Updated: January 23, 2000
