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Topic(s): Personalization (6)
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Alertbox (101)
Author(s):
Nielsen, Jakob (116)
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Poor excuse for bad design.
Jakob Nielsen contrasts customization and over-hyped personalization. Options and natural intelligence win out over artifical intelligence.Some of the limited cases where personalization can work are mentioned.
October 4, 1998, Alertbox.
Added/Updated: October 5, 1998
