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Using reputation, rather than brand, to help users locate quality.

By building on a strength of the Internet (diversity of users), we can build 'reputation managers' that collect opinions from users to help other users find quality sites and information.

Examples are thumbs up/down ratings and 'pages recommended by people with similar tastes'.

Alertbox for February 8, 1998.

Added/Updated: March 8, 1998

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Link verified by a robot: December 30, 2002 (or later).
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