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Title: The Web Usage Paradox


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Topic(s): Issues (18)
Destination: Alertbox (101)
Author(s): Nielsen, Jakob (116)


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Why do people use something this bad?

Jakob Nielsen's view on why people use the Web even though 9 out of 10 sites are harder to use than they need to be:
  • People gravitate toward the easier to use sites, ignoring the harder-to-use ones
  • They do not know how good it could be
  • Sometimes they hit a good service that is better than anything off-Web
  • They are continually looking for another good site

Alertbox for August 9, 1998.

Added/Updated: August 18, 1998

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Link verified by a robot: December 30, 2002 (or later).
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