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Topic(s): Value (10)
Author(s):
Gurley, J. William (1)
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Usability is a key component of conversion rate.
Conversion rate is the ratio of people who actually do something at your site (buy, register, contribute) versus those who only visit.User interface is one of the 5 important elements, plus usability factors directly into 2 others: performance and convenience.
"...conversion rate incorporates the total user experience, and advertising metrics alone do not."
CNET "Above the Crowd" article by J. William Gurley, February 21, 2000.
Added/Updated: February 22, 2000
