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The more users feel in control of a website, the more they will trust the site.

Sim D'Hertefelt's story of what he learned about security for a European airline site: if the site is easy to use, people will feel comfortable with it and trust it. Technical security issues were not that important.

To design for trust, be comprehensible, predictable, flexible and adaptable.

From, Research.

Added/Updated: January 5, 2000

http://www.interactionarchitec ... research/report20000103shd.htm

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