Ecommerce (25 links)
More General Topic(s): Strategic (22)
Usability challenges specific to buying and selling.
Ecommerce applications present their own set of usability problems.
Stickiness in an Etailing Environment
http://www.medill.northwestern ... work/projects/Sticky/index.htm
Usability, personalization, and content make it sticky.
By students in the Integrated Marketing Communications program at Northwestern University.
June 26, 2001
Beating the Checkout Blues
http://www.cooper.com/newslett ... beating_the_checkout_blues.htm
Author:
Greenwood, Wayne (1)
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June 18, 2001
E-Commerce: Beyond Traditional Usability
http://ecommerceusability.com/
A CHI 2001 SIG led to this resource for people whose sites sell stuff.
Topic:
CHI (16)
Authors:
Snyder, Carolyn (1);
Semen, Timothy (1)
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June 6, 2001
Building Web Sites With Depth
http://www.webtechniques.com/archives/2001/02/nielsen/
Destination: Web Techniques (20)
Authors:
Nielsen, Jakob (116);
Tahir, Marie (2)
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January 12, 2001
Shop - But Don't Drop
http://www.business2.com/technology/2001/01/24084.htm
"Normalization" - librarians call it a thesaurus.
Destination: Business 2.0 (12)
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January 9, 2001
E-Commerce User Experience
http://www.nngroup.com/reports/ecommerce/
Nielsen Norman Group's Design Guidelines.
Based on usability studies from 20 sites. Chapters:
- High-Level Strategy
- Category Pages
- Product Pages
- Checkout & Registration
- Search
- Selling Strategies
- Trust
- International Users
- Methodology
And pretty inexpensive, too.
Topic:
Comprehensive Guidelines (7)
Destination: Nielsen Norman Group (9)
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January 9, 2001
Getting Past Go
http://www.internetworld.com/m ... 1500/12.15.00feature4long.html
Failed checkout features.
Destination: Internet World (5)
Author:
Hurst, Mark (1)
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December 15, 2000
10 Critical Design Factors of e-Loyalty
http://www.e-loyaltyresource.com/top10/design.html
You must first meet the basics of Web usability.
After you nail the critical basics, here are 10 ways to go from good to great:
- Your First Impression
- Make it Simple
- Design for MVC's
- Value and Trust
- Start & Continue Dialogue
- Build Community
- Deliver Entire Sales Cycle
- The Best Service
- Easy to Recommend
- Opportunity Cost to Defect
Topic:
Design Tips (41)
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November 7, 2000
Are People Getting Stuck In Your GUI?
http://www.grokdotcom.com/usabilityandgui.htm
User interface plays a simple role.
But is not a simple matter. "Anything that gets in the way of a quick, easy, and safe buying experience turns customers off."
Destination: GROK dot com (10)
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August 12, 2000
Sales Paradox
http://www.useit.com/alertbox/20000806.html
Destination: Alertbox (101)
Author:
Nielsen, Jakob (116)
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August 6, 2000
E-commerce Secrets from Hollywood
http://www.grokdotcom.com/storyboard.htm
Storyboard to start with a complete image of the end before you begin.
Destination: GROK dot com (10)
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June 1, 2000
Build a Better Tree House for Your Stuff
http://www.grokdotcom.com/treehouse.htm
Design your tree (online sales process) well, then the tree house is easy.
Destination: GROK dot com (10)
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June 1, 2000
Information Architecture of the Shopping Cart
http://argus-acia.com/white_papers/shopping_cart_ia.html
Destination: ACIA (15)
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May 12, 2000
What Mom Could Teach You About Your Website
http://www.grokdotcom.com/momtest.htm
Example of a mom shopping at JCPenney.
Destination: GROK dot com (10)
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May 1, 2000
E-tailers: Only One Chance to Survive
http://www.clickz.com/brand/brand_mkt/article.php/823101
One bad (user) experience is deadly.
Destination: ClickZ (31)
Author:
Lindstrom, Martin (1)
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April 13, 2000
Brand is Back
http://www.clickz.com/tech/lead_edge/article.php/821891
Price may get them there, usability factors bring them back.
"It's the ease of use and navigation that are differentiators" because they communicate the brand values that make the difference.
It is that whole user experience thing again: online, that is your brand.
Destination: ClickZ (31)
Author:
Carton, Sean (6)
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March 9, 2000
Sticky Business
http://www.cio.com/archive/020100_davenport.html
What makes sites sticky? What is stickiness?
Thomas Davenport defines stickiness and provides these guidelines:
- Measure stickiness and adapt
- Be broad
- Entertain
- Change content often
- Buy it
- Brand it off-line
I think he missed another opportunity: be narrow and deep. You won't be sticky for everyone, but you will for your core audience.
CIO Magazine, February 1, 2000.
Destination: CIO WebBusiness (20)
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February 2, 2000
Usability On The Web Isn't A Luxury
http://www.informationweek.com/773/web.htm
Destination: InformationWeek (7)
Authors:
Nielsen, Jakob (116);
Norman, Don (1)
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January 14, 2000
Trust and the perception of security
http://www.interactionarchitec ... research/report20000103shd.htm
The more users feel in control of a website, the more they will trust the site.
Sim D'Hertefelt's story of what he learned about security for a European airline site: if the site is easy to use, people will feel comfortable with it and trust it. Technical security issues were not that important.
To design for trust, be comprehensible, predictable, flexible and adaptable.
From InteractionArchitect.com, Research.
January 5, 2000
Usability Engineering for e-Business
http://www.weinschenk.com/ebusiness.htm
Weinschenk course on designing usable e-commerce sites.
Dates: July 11-12, October 10-11, 2000.
Two-day course from the Weinschenk Consulting Group. Topics include:
- How to design a usable e-commerce site
- Why to make it usable
- How to evaluate it for usability
- How to fix the usability problems
Topic:
Training (5)
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December 31, 1999
philosophe ecommerce
http://www.philosophe.com/commerce/ecommerce.html
Quality view of ecommerce, with the quality of the user experience a key component.
June 27, 1999
Why People Shop on the Web
http://www.useit.com/alertbox/990207.html
Destination: Alertbox (101)
Author:
Nielsen, Jakob (116)
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February 7, 1999
8 Quick Tips for a More Usable E-commerce Web Site
http://webword.com/moving/8quick.html
Destination: WebWord (25)
Author:
Rhodes, John (13)
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December 30, 1998
Credit Cards and Web Site Usability
http://webword.com/moving/creditcards.html
How credit cards make your site easier to use.
Credit cards are easy to use and familiar and help users get what they want right away. Just make users feel secure about the transaction.
October 3, 1998 "Moving WebWord" article by John S. Rhodes.
Destination: WebWord (25)
Author:
Rhodes, John (13)
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November 10, 1998
Stupid Ecommerce Tricks
http://www.zdnet.com/anchordesk/story/story_2359.html
Five ways top web sites drive customers away.
Real ecommerce mistakes from 'In Search of E-Commerce' report:
- Slow pages
- Plug-ins and downloads
- Hard-to-find purchase options
- Hard-to-find products
- Links making it easy to leave
July 29, 1998, Anchordesk article by Annette Hamilton.
Topic:
News (20)
Destination: Anchordesk (5)
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July 29, 1998
