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IA strategy can inform business strategy.

When we ask the hard questions about users, content and the context of use for an information architecture, this often feeds back into a better business strategy.

For example, sometimes the first time a company actually talks one-on-one with users is at "IA time". Yes, a lot of million-dollar business strategies are made before talking directly with potential users.

Added/Updated: September 4, 2000

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Link verified by a robot: December 30, 2002 (or later).
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