Advertising (4 links)
More General Topic(s): Issues (18)
Impact of banners and other ads on usability.
Design always involves tradeoffs. What are the issues around serving users versus catering to advertisers? How can you serve both for the benefit of each?
Is eTour worth the trip?
http://www.forbes.com/1999/10/15/feat2.html
Users get "ads" in new browser windows, not banners.
October 16, 1999
Banner Blindness: Web Searchers Often Miss 'Obvious' Links
http://internettg.org/newsletter/dec98/banner_blindness.html
Experiments demonstrating how users can tune out online advertisements.
Topic:
Research (35)
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August 21, 1999
Usability Perspective on Banner Ads
http://webword.com/moving/banners.html
Moving WebWord rant on why banner ads do not work.
Destination: WebWord (25)
Author:
Rhodes, John (13)
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July 1, 1999
Why Advertising Doesn't Work on the Web
http://www.useit.com/alertbox/9709a.html
Few sites will survive on traditional advertising.
September 1997 Alertbox pointing out that most advertising money is wasted because this 'new media' is cognitively different than what advertisers are used to working with. The marketing that does work helps customers buy rather tries hard to sell.
Destination: Alertbox (101)
Author:
Nielsen, Jakob (116)
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September 4, 1997
