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Title: The Increasing Conservatism of Web Users


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Topic(s): User Demographics (6), Strategic (22)
Destination: Alertbox (101)
Author(s): Nielsen, Jakob (116)


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Users want their web sites to look alike and work with older browsers.

Instead of experimenting with sophisticated new designs, web sites would serve users better with fairly standard designs and making improvements 'behind the scenes': better writing or algorithms, more sophistication on the server side.

Also, users are now upgrading browsers slower than in the past, so new technology will not get in users' hands as fast as before.

Alertbox for March 22, 1998 by Jakob Nielsen.

Added/Updated: March 23, 1998

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