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What makes sites sticky? What is stickiness?

Thomas Davenport defines stickiness and provides these guidelines:
  • Measure stickiness and adapt
  • Be broad
  • Entertain
  • Change content often
  • Buy it
  • Brand it off-line

I think he missed another opportunity: be narrow and deep. You won't be sticky for everyone, but you will for your core audience.

CIO Magazine, February 1, 2000.

Added/Updated: February 2, 2000

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Link verified by a robot: December 30, 2002 (or later).
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