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What makes sites sticky? What is stickiness?
Thomas Davenport defines stickiness and provides these guidelines:- Measure stickiness and adapt
- Be broad
- Entertain
- Change content often
- Buy it
- Brand it off-line
I think he missed another opportunity: be narrow and deep. You won't be sticky for everyone, but you will for your core audience.
CIO Magazine, February 1, 2000.
Added/Updated: February 2, 2000
