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You must first meet the basics of Web usability.

After you nail the critical basics, here are 10 ways to go from good to great:
  • Your First Impression
  • Make it Simple
  • Design for MVC's
  • Value and Trust
  • Start & Continue Dialogue
  • Build Community
  • Deliver Entire Sales Cycle
  • The Best Service
  • Easy to Recommend
  • Opportunity Cost to Defect

Added/Updated: November 7, 2000

http://www.e-loyaltyresource.com/top10/design.html

  
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