Graham, Jeffrey (3 links)
Items by Graham, Jeffrey.
The Right Time for Research: The Beginning
http://www.clickz.com/mkt/emkt_strat/article.php/836341
Web site development is becoming more research driven.
Topic:
Strategic (22)
Destination: ClickZ (31)
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February 15, 2001
Usability Testing Basics
http://www.clickz.com/mkt/emkt_strat/article.php/826491
Introduction for marketing folks.
Explorative, assessment, evaluation testing are described.
Topic:
User Testing (17)
Destination: ClickZ (31)
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July 17, 2000
Build A Site, Not A Labyrinth
http://www.clickz.com/mkt/emkt_strat/article.php/814611
You'll be surprised what you can learn from users.
Destination: ClickZ (31)
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September 13, 1999
