Carton, Sean (6 links)
Items by Carton, Sean.
A Quiet Revolution in Design
http://www.clickz.com/tech/lead_edge/article.php/842921
Web design is more like product design than print design.
Topic:
Strategic (22)
Destination: ClickZ (31)
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June 13, 2001
It May Flash, but It Doesn't Streak
http://www.clickz.com/tech/lead_edge/article.php/838701
Consumers do not care about the entertainment.
Topic:
Multimedia (12)
Destination: ClickZ (31)
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March 14, 2001
What Do People Want Online?
http://www.clickz.com/tech/lead_edge/article.php/824471
Find information and communicate with others.
Entertainment and surfing were not what the average Internet user was online for, according to two studies discussed here. This is apparently news to him and other e-marketers.
Topic:
User and Task Analysis (7)
Destination: ClickZ (31)
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May 25, 2000
Brand is Back
http://www.clickz.com/tech/lead_edge/article.php/821891
Price may get them there, usability factors bring them back.
"It's the ease of use and navigation that are differentiators" because they communicate the brand values that make the difference.
It is that whole user experience thing again: online, that is your brand.
Topic:
Ecommerce (25)
Destination: ClickZ (31)
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March 9, 2000
The Pulse Of Customer Feedback
http://www.clickz.com/tech/lead_edge/article.php/812021
Using surveys to do research before a re-design.
Topic:
User and Task Analysis (7)
Destination: ClickZ (31)
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September 22, 1999
Redesigning Your Web Site
http://www.clickz.com/design/site_design/article.php/814201
Destination: ClickZ (31)
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June 12, 1999
