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Kalin, Sari (1 link)

Items by Kalin, Sari.

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Mazed and Confused
Bottom-line focused article on the value of usability testing.

The business case for making web sites that are easy to use: the benefits in traffic, sales and happy customers far outweigh the cost to do usability testing and other techniques.

This article specifically covers:

  • How much money a confusing site can lose
  • How much it can cost to make a site easier to use
  • When to hire outside help or do the usability testing yourself
  • Case studies from Charles Schwab (high budget) and Healtheon (low budget)
  • Other ways to know your customer

Topics: User Testing (17), Value (10)
Destination: CIO WebBusiness (20)
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April 4, 1999

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