Find more like: Mazed and Confused (http://www.cio.com/archive/webbusiness/040199_use.html)
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Topic(s): User Testing (17),
Value (10)
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CIO WebBusiness (20)
Author(s):
Kalin, Sari (1)
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Bottom-line focused article on the value of usability testing.
The business case for making web sites that are easy to use: the benefits in traffic, sales and happy customers far outweigh the cost to do usability testing and other techniques.This article specifically covers:
- How much money a confusing site can lose
- How much it can cost to make a site easier to use
- When to hire outside help or do the usability testing yourself
- Case studies from Charles Schwab (high budget) and Healtheon (low budget)
- Other ways to know your customer
Added/Updated: April 4, 1999
